TQM at Corning & Xerox : A 10 page paper discussing
Total Quality Management at Xerox and Corning. Though
TQM is normally only mentioned in passing now if it indeed
is mentioned at all, both Xerox and Corning have
incorporated its practices and philosophies into their own
corporate cultures to the point that it is not a separate entity
that needs to be discussed. Instead, it is simply something
that is. Because TQM is such an integral part of the full
operation of each company, it has nearly taken a life of its
own, with care of employees, care of customers, efficient
production and quality workmanship being so intertwined
that they cease to be separate entities. Bibliography lists 12
sources. Cornxer.wps

Customer Value Management At Marks & Spencer :
This 15 page paper investigates customer value management
and customer value analysis and applies the concepts to the
practices Marks and Spencer seem to implement and/or
advocate. Examples of other businesses are also be offered
for the purpose of demonstrating some of the concepts
discussed. The essay concludes with recommendations for
Marks and Spencer to further their competitive advantage
through specific customer value management action steps.
One graphic illustration is provided. Bibliography lists 9
sources. CVM.wps

Northland Cranberries, Inc. : A 12 page financial assessment
of Northland Cranberries, in land holdings the world’s largest
commercial producer of cranberries. Until 1993, Northland
was part of the Ocean Spray cooperative that holds most of
the domestic cranberry product market. Northland began
producing 100 percent juice products under their own brand
in 1995, and then took that brand national in late 1997.
Analysts have looked on the company favorably since their
IPO in 1987 for their sound financial management and a
clearly-defined business plan that have kept Northland on
track with their move to the national market. Bibliography
lists 14 sources. Northlnd.wps

The Medical Supply Industry : A 4 page overview of the
demographic and other factors concerning the medial supply
industry. Various statistics are cited concerning sales
forecasts, imports/exports, and more. The writer concludes
that the industry is a benevolent one-- who purpose is geared
towards helping others-- and whose money primarily goes to
just that cause. Industry.wps

The NIKE Corporation : This insightful 13 page case study
examines Nike's history, marketing strategy, methods of
production & distribution, human resources, and plans to
expand overseas. Useful statistics and illustrative charts are
included. Bibliography lists 12 sources. Nike.wps

Nike Corporation / Strategic Analysis : 10 pages in length. In
1997, Nike held the No. 1 position in sales of athletic shoes
and apparel. They lost that position to Reebok, then regained
it and became stronger than ever. How they accomplished
this feat is discussed in this research paper. Their strategic
development, including establishing a network form of
organization is explained. Bibliography lists 7 sources.
Nikecorp.wps