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Papers On Management & Business Industry
Case Studies (Page 14)
Blockbuster, Republic Industries And Wayne Huizenga :
A 5 page paper that traces Wayne Huizenga's success from
his waste management company through his Blockbuster days
to his now Republic Industries, a very diversified company.
This billionaire is once again bound to make yet another
fortune as he continues his expansion into several different
areas including car sales and rentals. Bibliography lists 6
sources. Blockb.doc

Small Airports and Small Commuter Airlines : A 25 page
research paper that gives an overview of the small airport and
commuter airline industry. The author considers the safety,
service, financial success and barriers to success as this
industry relates to the more common large carrier airline
industry. Bibliography lists 12 sources. Airlines.wps

Southwest Airlines -- Ingredients Of Success : A 12 page
case study of Southwest Airlines -- one of the top companies
in its industry. The writer analyzes SW's market niche, pricing
strategy, human resource maintenance, financial structure,
emphasis on low cost, and more. Equipment, technology, and
plans for the future are included as well. Several charts
provided in Appendix. Bibliography lists 15 sources.

Southwest Airlines’ Marketing Strategy : A 10 page case
research paper with Southwest Airlines as its focus.
Southwest is one of America’s largest airlines in terms of
passenger boardings, and yet it serves airports in a relatively
small number of 24 states. Overall, the company’s marketing
strategy is to provide the best-possible no-frills service with
the newest equipment available, then tell the flying public
about the top-notch safety record…In a report filed with the
SEC mid-way through 1996, Southwest included a list of
“what ifs” of things that might happen, things that prevented
them from forecasting performance for the very next quarter.
They just keep flying—often, right past the competition.
Bibliography lists 8 sources. Southwst.wps

Southwest Airlines / Selection Of Pilots : A 15 page paper
discussing the selection of pilots at Southwest Airlines.
Finding a job is never an easy task for a commercial pilot.
Not only does Southwest not make the process any easier,
they also have the added requirements of a sense of humor
and the proper attitude in order to be considered for selection
for their company. Southwest has the highest percentage of
female pilots of any airline in the country, but still have only a
few in comparison to the total number of pilots they employ.
The corporate culture of have fun and work hard applies to
all areas of the company, including the pilot faction, and those
prospective pilots unwilling to serve as substitute baggage
handler on occasion most likely will not even make the first
cut. Bibliography lists more than a dozen sources.

Southwest Airlines : An 11 page research paper investigating
Southwest Airlines Company, including a history of the
company, philosophy of management, financial reports,
employee-management relations, and forecasting the
company's future. Particular attention is paid to the factors
that make Southwest so successful. One table is presented.
Bibliography lists 11 sources. Soutair.wps

Southwest Airlines : This 5 page report discusses the
extremely successful and low-price Southwest Airlines.
A brief overview of the company and its history is presented,
as well as information about its profitability, stock
performance, and returns on investment for shareholders.
Bibliography lists 5 sources. SWA.wps

Valujet Airlines / An Analytical Case Study : This 8 page
paper examines the history, market niche, and organizational
structure of ValuJet Airlines-- a company best known for its
low cost airfare and frequent problems / crashes ! Issues
concerning service, management style, and fiscal outlook are
analyzed to provide an in-depth overview of the company's
strengths and weaknesses. Bibliography lists 10 sources.

Southwest vs. ValuJet / Successful Airline vs. Unsuccessful
Airline :
In this 10 page report, the writer compares
Southwest with Value Jet Airlines. It is reasoned that the
reputation-wrecked ValuJet airlines has only trotted along a
bumpy road to industry success. Its future is much less
certain than the ever-growing Southwest Airlines.
Marketability, cost issues, human relations, and more-- are
examined with respect to each of these two companies to
support such a thesis. Bibliography lists 10 sources.


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