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Papers On Marketing & Consumer Behavior
(Page 6)
Market Research & The Creation Of A Survey : 12 pages in
length. --Appropriate and well-thought out design is essential
in creating useful surveys. Specific questions must be asked .
. . and answered. Before undertaking any survey, the
surveyor must be very clear on what information s/he hopes
to discover and how that information should be used.
Bibliography lists 8 sources. Svys.wps

Marketing To Urban African-Americans & Hispanics :
A 16 page paper discussing ethnic marketing. In todayís
business climate, every business must make the most of every
opportunity it discovers. The urban African-American and
Hispanic markets are formidable already, and only growing in
their influence. Both segments carry the potential to
significantly affect the fortunes of those companies offering
products and services useful to them, but businesses at the
same time must be responsible in their pursuit of these two
segments. Bibliography lists 15 sources. Mkt-City.wps

The Internet & Business : An 11 page research paper which
explores the business implications offered by marketing on
the Internet. The writer includes such topics as possible
problems, predicted growth of Internet marketing, potentials
for international marketing, and others. Bibliography lists
10 sources. Netbus2.wps

The Internetís Effect On Small, But International Business :
An 8 page paper discussing the Internetís contribution to the
success of small business in the international market. Early
hopes of Internet-based commerce have not proven
themselves to be the route that such commerce was expected
to take, but the growth of the Internet and its associated
technology have become the lifeblood of many tiny businesses
that otherwise would have remained tabletop businesses with
only local influence. The most successful Internet ventures
have been weighted to the advantage of products over
services, but each has seen growth. The advent of the secure
electronic transaction has relieved the fears of many who
formerly were would-be purchasers that have now joined the
growing numbers of consumers and businesses taking
advantage of the opportunities of the Internet. Bibliography
lists 8 sources. Interbus.wps

Marketing & The Internet : In this 4 page essay, the writer
looks at the impact that telecommunications have had upon
marketing. An overview of the Internet and on-line services is
complemented by several case examples of successful
business ventures. The point is kept simple. Bibliography lists
8+ sources. Mktginrt.wps

Marketing & The Internet # 2 : A 12 page research paper on
how the Internet has changed marketing in a revolutionary
sense. Several case examples of home businesses are provided
and a brief overview of how on-line communications take
place is provided. The role of such things as e-mail,
marketing auto-responders, etc.;- -are analyzed in
considerable detail. The writer presents the "pros & cons" of
establishing a business on the Internet and provides
information on those things which anyone should consider
before pursuing such a venture. Bibliography lists
approximately 12 sources. Mktginr2.wps

Marketing & The Internet # 3 : 10 pages in length. A basic
overview of what marketing on the Internet is, how it works,
and what the benefits provided by it are. The writer also
presents several key issues to consider such as Internet
security, costs involved, alternative to credit cards, and
uniqueness of methods to consider when marketing on-line.
Bibliography lists 8 sources. Mktginr3.wps

Marketing & The Internet # 4 : A 14 page research paper
examining the past and anticipated growth of Internet
commerce. Included are discussions of prior mobility
restrictions of customers and the ease by which their
governments could impose import restrictions, alliances
between worldwide companies, such as IBM and
MasterCard, to facilitate Internet marketing and increase
security of transactions. Also discussed are some of the types
of businesses involved in Internet commerce and outgrowth
industries directly resulting from the growth of sales on the
Internet, such as consulting companies devoted to increasing
sales and outside site developers. Bibliography lists 10
sources. Netbus.wps

Marketing Air Freight On The Internet : A 10 page research
paper which looks at what is needed to have a successful
presence on the Internet for an air freight carrier. The writer
specifically profiles the Web sites of FedEx and UPS
examining the features which make these sites successful.
Bibliography lists 6 sources. Airfreit.wps


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