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Papers On Marketing Case Studies (Page 1)
The Amerada-Hess Corporation & Effect of Marketing Toy
Trucks :
8 pages in length. The writer analyzes how selling
name brand toy trucks at gas stations during the holiday
season ultimately effects consumer perception and buying
behavior for the Amerada - Hess Corporation. Numerous
keywords relevant to the study of marketing and consumer
behavior are utilized throughout this analytical essay. Writer
employs insight to assess the effectiveness of using childrens'
attitudes to market to parents. Bibliography lists 5+ sources.

Business & Marketing Article Reviews : Twelve 2-3 page
long reviews of articles relevant to business and marketing
with citations for each. Please e-mail us if you need to
purchase individual article reviews. Articles.wps

Influences On Coca-Cola’s Stock Prices : A 7 page case
study of Coke’s stock values and the changes that could be
expected in it following the death of Roberto Goizueta,
industry trends and the effects of ever-present competition
from Pepsi. Stock value barely wavered following Goizueta’s
death; two weeks later, it was up even higher than before.
Bibliography lists 5 sources. Cokepric.wps

An Analysis Of PepsiCo : A 7 page paper analyzing the
strengths, weaknesses, opportunities and threats facing the
company in the coming months (as of March, 1997). The
company isn’t just the Number 2 soft drink manufacturer,
they also own Frito-Lay and a group of restaurants including
Pizza Hut, KFC and Taco Bell. Frito-Lay enjoys the largest
market share of the snack industry both in the U.S. and the
world; the group of restaruants collectively is the world’s
largest. Bibliography includes 5 cited references. Pepsi.wps

Coke Vs. Pepsi : A 9 page analytical discussion of the historic
marketing strategies between Coke and Pepsi. Using
applicable business principles, the writer attempts to decide
who actually has won the "war." Reasons why Coke leads the
industry but has also failed to successfully de-market Pepsi
are explored. Bibliography lists 7 sources. Cokepepsi.wps 
*A Marketing Paper

Pepsi -- Past, Present, & Future : An 8 page paper in which
the writer presents a detailed history of the
Pepsi-Cola/PepsiCo Company and the various obstacles it
overcame throughout the course of the 20th century.
Information concerning product diversity, product
ingredients, pricing strategy, the competitive environment,
and more, -- are provided. It is concluded that Pepsi has
every chance of someday acquiring a larger share of the
market than its chief rival-- The Coca-Cola Company.
Bibliography lists 8 sources. Pepsi.wps

PepsiCo Inc. -- Market Position Analysis : A 5 page business
management case study of PepsiCo, Inc. as one of the leaders
in the soft drink industry. The writer provides an overview of
PepsiCo's current development plans as well as a historical
perspective on past economic decisions. The writer also
considers the affects of competition on the industry, and
prospects for PepsiCo's future. Bibliography lists 5 sources.

PepsiCo / Emphasis On Marketing Tropicana Juice :
A 15 page paper investigating PepsiCo, in general, and
Tropicana, in particular. How the companies are marketed is
the operational element considered most closely. PepsiCo
acquired Tropicana in 1998 and no substantial changes have
been made to date in the marketing strategies for the
company. A brief overview, including market share, is
provided for each PepsiCo and Tropicana. A SWOT analysis
is presented in graphic form. Recommendations are made for
the greatest challenge that faces Tropicana. Bibliography lists
14 sources. Tropepsi.wps


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