Coke And Pepsi In The 1990s : A 5 page look at the
marketing relationship between Pepsi and Coca-Cola. The
late Roberto Goizueta is quoted of having said of Coca-Cola
that the company “used to be an American company with a
large international business. Now we are a large international
company with a sizable American business.” Both Coke and
Pepsi credit the other with keeping them sharp in marketing
and profitability, keeping their bottlers as necessary team
members and preserving the loyalty of their customers.
Pepicoke.wps

Marketing Domino’s Pizza : An 8 page paper discussing
qualities that sets Domino’s marketing efforts apart from
those of the other two of the “big three,” which includes
Pizza Hut and Little Caesar’s. Domino’s looks for—and
finds—creative means through which to boost their business
while other established competitors and newcomers bicker
among themselves. The company appears to be determined
to offer the best service and best product possible, but
appears to be equally as determined to present themselves as
just a measure above their competition. The Domino’s
difference, however, is that they let their customers arrive at
that conclusion for themselves. Bibliography lists 13 sources.
Dominos.wps

Colgate / A Company Whose Products Are Beginning to Fall
Behind : A 5 page paper on the Colgate-Palmolive company
--analyzing some of the problems it has had in effectively
marketing new toothpaste brands. The writer is concerned
that although the company still exists as a major industry
leader, Colgate has managed to consistently fall behind its
competitors with regard to new toothpaste-types, product
diversity, etc; It is argued that Colgate-Palmolive is spending
too much of its time and money on other, less-productive
ventures. Bibliography lists 8 sources. Colgate.wps

Columbia / HCA Corporation -- The Marketing of Healthcare :
An 8 page paper focusing upon the marketing of managed
health care, with emphasis on the nation’s largest provider of
such services, Columbia/HCA. The company covers all the
bases: they own hospitals, psychiatric treatment centers,
pharmacy benefits services and have a rapidly growing home
health care service. While other such managed health care
companies operate with a regional focus, Columbia/HCA’s
geographic focus is that of the entire country. Bibliography
lists 9 sources. Colhca.wps

DDB Needham Worldwide Communications Group :
An 11 page evaluation of marketing prowess and talent in the
United States' largest advertising agency in the United States.
This marketing case study contains a thorough analysis and
all points are well-supported with citations and bibliography
listing 11 relevant sources. Ddbneedh.wps

Eastman Kodak / As It Continues To Develop : In this 7 page
case study of Kodak, the writer evaluates corporate
restructuring and the re-marketability of Photo CD-- a
product that has already failed somewhat in the consumer
market but went on to be repositioned and targeted towards
business consumers anyway. Kodak's marketing strategy and
potential for success are analyzed. Bibliography lists 8
sources. Kodak.wps

The Modern Camera Industry : This 5 page report discusses
the camera industry in terms of its market, number of firms in
the industry, products and competition. The well-known
American film and camera maker, Eastman Kodak, is also
briefly discussed. Bibliography lists 6 sources. Camera.wps