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Papers On Marketing Case Studies (Page 3)
Entrepreneurial Case Study : A short, 4 page case analysis of
an individual's attempt to create a business that delivers food
to area homes & businesses from several participating
restaurants. Discussed are area demographics,
socio-economics, pricing strategy, etc; The original handout
upon which this case is based is not available. No
Bibliography. Manacas4.wps

Liz Claiborne, Inc. : This 10 page essay examines Liz
Claiborne, Inc. Headings include: History of the company,
including the devastation it experienced in 1993 and how they
recovered; SWOT analyses of the company and industry;
Values and Advantages; Competitive Advantages;
Recommendations; and Action steps. Bibliography lists 10
sources. Lizclai.wps

Liz Claiborne Inc. vs. Donna Karan International : A 15 page
paper in which the writer provides an overview of the apparel
industry, then focuses upon these two companies,
demonstrating strengths and weaknesses as well as current
fiscal information. Bibliography lists 9 sources.
Lizdonna.wps fashion industry

Mary Kay Cosmetics and Avon Products : A marketing paper
of just under 11 pages, in which the writer compares Mary
Kay Cosmetics and Avon, the Number 1 (Avon) and Number
2 (Mary Kay) direct sales cosmetics companies in the world.
Included are the target market of each company, their
strengths and some of their weaknesses. They both face great
opportunity both home and abroad, and both seem to be
determined to take advantage of that opportunity.
Bibliography lists 11 sources. Avon2.wps

Revlon’s Marketing Strategy : This key cosmetics firm is the
focus of a 12 page paper on marketing strategy. Campaigns
such as Charlie and Fire and Ice are highlighted as is the
firm’s recent push of its ColorStay line. A brief historical
overview as well as a section on litigation with Jennifer
Convertible is provided. Bad publicity as it concerns testing
on animals is mentioned. Bibliography lists 10 sources.

R.H. Macy's / Case Study : 15 pages in length. An extensive
marketing case study of the R.H. Macy's company. Included
in the discussion are : Macy's history, changing strategies,
several SWOT analyses, industry assessment, implementation
of current marketing plan, etc; The writer is extremely
subjective and also provides conclusive recommendations for
Macy's future based upon the evidence presented.
Bibliography lists 6 sources. An excellent resource for
business and marketing majors ! Macycase.wps

R.H. Macy’s & The Problem Of Quality Control : A 7 page
research paper examining the reasons behind the failure of
customer service at “America’s most beloved department
store” and suggestions for repairing the damage done to
customer service during the financial faux pas of the late
1980s and early 1990s. The writer recommends that Macy’s
focuses on the wants and needs of the customer while
simultaneously taking very good care of the front-line
employees that have the most direct customer contact.
Bibliography lists 6 sources. Macys.wps

Bloomingdale’s and Production : A 6 page paper looking at
some of the ways Bloomingdale’s can effectively increase the
chain’s production. The department store segment of the
retail industry has been in decline for more than 20 years, and
any chain hoping not only to survive but also flourish must
operate the company with a slant that no one else has.
Consumers’ complaints have centered around lack of service,
and Bloomingdale’s is beginning to address that problem.
They also have a lucrative private-label sales segment that no
other chain can claim and that they are planning to expand.
Bibliography lists 7 sources. Bloomies.wps


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