One Approach To Management : A 6 page paper discussing
and analyzing a specific and personal approach to
management. Key issues relating to the changing world of
management are also discussed. Bibliography lists 4 sources.
Mleader.wps

Public Relations For Solving Business Problems : A 9 page
paper on public relations. Seemingly only for political parties,
very big business or very big Hollywood-style bank accounts,
small businesses also stand to gain meaningful benefits from
the services of public relations consultants. The writer of this
paper presents a case study in public relations in which a
business is confronted with having to convince the public to
continue to shop in pet stores after animals had been dying
from a bacterial disease known as Psittacosis. Bibliography
lists 8 sources. Psittaco.wps

The Digital Revolution & Public Relations : Public relations is
evaluated in the light of the Digital Revolution in this
15 page paper. Each concept is clearly defined and the role
digital technology plays in the life of the PR practitioner is
evaluated. Several companies used as examples include
McNeil, Jack In The Box and McDonald’s. McNeil’s
handling of the several Tylenol scares is discussed extensively
and many references to its Web site have been made.
Bibliography lists more than a dozen sources. Prelatio.wps

Public Relations & How They Relate to the Worlds of
Technology and Science : A 5 page paper discussing the
strong influence public relations has in almost every arena of
study. Although Science and Technology are the main focus,
one story involving Kuwait is discussed to better illustrate
how public relations is capable of strongly influencing the
public in one direction or another. Generally speaking, the
industries of science fall far behind the technology industries
in terms of public relations. Bibliography lists 4 sources.
Pubre.wps

Windows NT 4.0 v. UNIX – A Cost Comparison : An 8 page
paper discussing a cost comparison between WindowsNT 4.0
and UNIX which shows UNIX to be a better value and less
expensive to a company. Bibliography lists 2 sources.
Ntvunix.doc

Unix Versus NT : 15 pages in length. Battles have long been
waged and lost throughout history, but there is nothing quite
like the technological competition that is being pursued
between Microsoft Windows NT and Unix systems. At the
very beginning of the server war nearly two and a half years
ago, Microsoft Corp. introduced Windows NT as a direct
competitor of the ever-popular Unix system. Vendors that
distributed Unix were amused by the so-called competition,
labeling it too immature to ever establish itself in the same
category. The writer discusses whether or not NT has proven
itself as a viable competitor to Unix. Bibliography lists 10
sources. UnixVsNt.wps

Harvard University As A Global Business : This 10 page
research paper examines Harvard University and the way in
which it markets and manages itself as a global business,
attracting students from all over the world. Specifically
discussed are Harvard's student life, housing staff, education
costs, availability of loans, financial aid and scholarships,
individual schools of study, and job prospects after college.
Bibliography lists 5 sources. Harvardu.wps

Corporate Golf Tournament Sponsorship : An 8 page paper
discussing corporate sponsorship of golf tournaments. In
asking whether golf benefits the corporation or the consumer
more, the answer is definitively for the corporation. Those
proposing that golf is for everyone obviously have the
budgets that will allow them to play the game, because its
expense prohibits many from taking part. Its expense is one
of the attractions of the millions of corporate dollars spent in
sponsorship each year, however: the average income of the
committed golfer is more than $60,000, making the
community of amateur golfers a marketer’s dream come true.
Bibliography lists 7 sources. Golfcorp.doc
.

On To Advertising Issues

Back One Page