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Papers On Advertising Issues (Page 3)
Gender Studies In Saturday Morning Marketing : An 8 page
paper looking at the content of both children’s TV shows and
the commercials within them from a gender view. Shows
discussed are Looney Tunes (Porky Pig), Captain Planet and
Muppet Babies. Commercials discussed are those for Oreo
Cookies, a motorcycle that comes with a wrench for making
bike parts move, triplet babies, and ever-present Barbie. The
paper concludes that though there are some instances of
gender-specific focus, children’s programming seems to be
much less gender-biased than in years past. Bibliography lists
two sources. Cartoons.wps

Ambient Advertising : A 5 page essay that describes ambient
advertising and gives examples of what it is. Although this
form of advertising is receiving a concerted effort in England
and other European countries, it is certainly present in the
United States and has been for many years. Success stories
are also provided. Bibliography lists 4 sources. Ambient.wps

Propaganda in Advertising : An 8 page paper discussing the
growth of propaganda in advertising. Most of the complaints
of propaganda in advertising address only those campaigns
that are blatant in their statements attempting to sway the
thinking of consumers. Consumer resistance to such
thought-altering attempts is far less than most consumers
would care to admit, and the advertisers know it. Edward
Bernays and John Dewey were aware of the problem, though
for far different reasons. Seventy years in the making,
advertising propaganda has come into its own and is no
longer limited to traditional advertising methods but also
masquerades as new stories and civic-minded corporate
responsibility. Bibliography lists 11 sources. Advprop.doc

Propaganda & Advertising # 2 : A 5 page paper discussing
the advertising world and its use of propaganda techniques
and principles of persuasion as applied to marketing
techniques. Bibliography lists 5 sources. Propadv.wps

Advertising During Times Of War : A 6 page paper on how
companies need to market and advertise their products and
services during wartime. Examined in the paper is how
advertisers often have to switch their ads around to include
more war themes and express certain patriotic themes.
Bibliography lists 5 sources. Warads.wps

Television Commercials / 1950s vs. 1990s : This 7 page
research paper investigates the content and format of the
commercials aired on television during the 1950s and the
commercials in the 1990s. The kinds of products advertised
as well as the content and the form of the commercials is
different in some ways and much the same in other ways.
Specific examples are provided. Bibliography lists 11 sources.

Advertising Campaigns of the 1960s, 70s, 80s and 90s / The
Focus on the American Middle Class :
This 5 page paper
looks at different print advertising campaigns over the course
of the last four decades and considers the similarities and
differences that exist in terms of target audience, message
content, product and pricing information, message
complexity, visual imagery and the overall impact of the
advertisement related to the nature of the existing market
focus. This paper attempts to demonstrate through the
evaluation of four specific advertisements (one for each
decade) that there was an increasing focus on the targeting of
the American middle class as a primary consumer base.
Bibliography lists 4 sources. MHad60s.wps

Marketing And Television : This 10 page paper focuses on
advertising promotion as it pertains to television. Several
aspects are examined including the use of music and lyrics in
different cultures. Bibliography lists 6 sources. Marktv.wps

Advertising Ethics -- An Oxymoron? : An 8 page paper
asking just where advertising professionals should draw the
line in their methods to protect their future, and how much
responsibility the manufacturers of legal "vices" have in
ensuring that their messages are directed to the proper target,
and not put forth in an effort to recruit just one more
generation of addicts to their products. One observer says
that increased pressures on tobacco advertising prohibition
forces the tobacco companies to find new ways to convey
their message, and that they could well feel forced to
participate in subliminal advertising as one after another of
their existing advertising paths are blocked. The paper also
addresses sexually exploitative advertising. Bibliography lists
7 sources. Advethic.doc

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