|Alcohol Advertisements & The Law : A 12 page
which the author argues that bans and restrictions placed
upon alcohol advertisements violate first amendment rights.
Bibliography lists 18 sources. Alcohoad.wps
Uses The 4 'p's In Advertising : A 5 page paper
exploring how Budweiser makes use of the 4 'p's in their
marketing campaigns. Specific examples are offered from
actual advertising promotions. Bibliography included.
Tobacco Advertising / Should the Federal Government
Step In ? : This 3 page paper examines the controversy
between the restriction of our freedom of speech, the
importance of the tobacco industry to our national economy,
and the dangers of smoking,-- especially among the young.
Bibliography lists 3 sources. Smoking.wps
Analysis of an Advertisement :
5 page analytical discussion
(responses to approximately 11 short answer questions) of a
full-page color advertisement for Chloe-Narcisse Perfume.
The writer discusses message, audience, reference groups,
sociocultural determinants etc; Excellent for those studying
subjects such as advertising or marketing. No bibliography.
Advertisement Analysis / Three Hotels : A 9 page
comparatively analyzes print advertisements for three
different hotels. The analysis looks at the structure and
content of the advertisement and identifies the target audience
for each advertisement with evidence to support the writer's
conclusions. Socio-cultural and subliminal messages are
explored for each ad. Bibliography lists 5 sources.
Analysis of a Lingerie Ad : 6 pages worth of short
answers to questions about the theme, message, and content
of a lingerie ad that appeared in a popular magazine.
Examined are the advertiser's use of target marketing, cultural
myths, conditioning theory, and more. No Bibliography.
Analysis of An Advertisement / Porsche : 7 pages
essay answers analyzing a magazine advertisement for cars by
Porsche. The writer looks at the ad's message, target
audience, reference groups, sociocultural appeal, imagery,
encoding, and more. The original ad copy itself is no longer
available. No Bibliography. Porsche.wps
Analysis of a Software Advertisement : A complete,
analysis of a print magazine advertisements designed to sell
Microsoft Office -- a popular PC/Windows software package.
The writer examines that ad's target market, cultural
message(s), use of reference groups, psychological screens,
and more. The original advertisement is not included. No
De-Marketing / Analysis Of An Advertisement : In
7 page paper, the writer evaluates a print ad for Excedrin --
aimed at de-marketing their rival brand : Tylenol. Discussed
are the various techniques used by Excedrin including logo,
comparison, cultural appeals, empathy, cognitive theory, and
more. The ad is evaluated and determined to be very
effective. Original ad copy not available (it is described in
detail though !) No Bibliography. Tylenad.wps
Getting Women Hooked - Advertising Goals Of The
Tobacco Industry : A 5 page research paper which examines
cigarette advertising successfully targeted first women, and
then teenagers as a potential market for addiction to tobacco
products. The writer examines the history of tobacco
advertising, relevant economic factors, and the controversial
"Joe Camel" advertising campaign. Bibliography lists
5 sources. Hooktob.wps
Legal Opposition To Joe Camel Cigarette Advertisements :
A 6 page paper that demonstrates the applicability of legal
processes against the RJ Reynolds "Joe Camel" Advertising
campaign. This paper supports the belief that limits can be set
on this type of advertising without infringing upon First
Amendment rights. Bibliography lists 7 sources. Camel.wps
Public Service Advertising & "Fear Appeals" / Do They
Work, Or Not? : A 5 page paper on the use of advertisements
designed to instill fear into the heart of the viewer or reader.
The paper assesses the effectiveness of such advertisements,
using evidence from a number of scholarly journals,
concluding that there are more effective way of imparting
important information. Bibliography lists four sources.