Broadcast Media Advertising / The Choice To Ban Ads? :
12 pages in length. Advertising is a company's primary means
by which to sell its product; without television or radio
advertising, businesses would have significantly less ability to
successfully market their wares. However, there are
guidelines even for such a seemingly innocuous concept as
plugging one's product, for the advertising industry has
become a well-versed and slick operation all its own.
Through the years, a distinctive trend has been established
with regard to the various methods advertisers employ in
order to outshine the competition. Some of these practices
are looked upon as being instrumental within such a cutthroat
environment; others, however, are viewed as inappropriate
and unacceptable. The writer discusses the fact that while the
broadcast media are the focal points for such a vast array of
advertising techniques, they does not reserve the right to
censor public consumption. Bibliography lists 7 sources.
BroadBan.wps

Commercials & Television Programming / An Observational
Analysis : In this 5 page essay, the writer reports their
observations of television commercials as they occurred
during a certain one hour television program. Recorded were
the times that commercials occurred, their length, and
content. These variables are analyzed with respect to
advertising market and other relevant data. An illustrative
chart is included .No Bibliography. Tvcomml.wps

Comparative Advertising : 3 pages in length. Comparative
Advertising has for some time been the term used to define
marketing strategies in which a company's competitors are
featured in ads and compared with the company's own
product quality. Write discusses use and issues of/concerning
this technique. Suggested bibliography lists 11 pertinent
sources for further study. Comparad.wps

Footwear Fashions & Advertising : Approximately 4 pages
in length. Paper analyzes contemporary (mid-1990's) trends in
footwear based upon advertisements promoting designer
brands. Excellent for those studying advertising as well as
fashion and various other areas of marketing. No
Bibliography. Fashnshs.wps

History of Print Advertising : 4 pages of information on early
print advertising, the evolution of the newspaper, yellow
journalism, etc; No bibliography. Adprint.wps

The Role & Effectiveness of Print Advertising : A 6 page
paper on the role and effectiveness of print media in
influencing public opinion. Specific magazine ads are
analyzed and the usefulness of this media is compared with
that of television, radio, etc; Bibliography lists 4 sources.
Printadv.wps

International Automobile Advertising : A 10 page research
paper investigating the advertising practices in China, Japan,
and Sweden, with specific emphasis on advertising
automobiles. Research studies looking at cultural values as
depicted in commercials were reviewed. One common theme
among the countries is youth. There are other commonalties
as well as differences. Bibliography is included. Advercar.wps

Pharmaceutical Advertising in Europe & The United States :
This 30 page report discusses the similarities and differences
of pharmaceutical advertising in the U. S. and Europe. Other
advertising issues of importance to the drug industry – cost of
advertising, regulatory constraints, advertising ROI,
consumer perception – are also examined. The current health
care system and its interaction with pharmaceutical
companies, as well as the future of the pharmaceutical
industry are reviewed. Bibliography lists 33 sources.
Pharmacy.wps

State Farm Insurance & Promotion vs. Advertising : A 7 page
paper on the corporate background of State Farm, and how a
local insurance agent is organized. The writer argues that the
agent could cut its advertising budget by utilizing press
releases around the varied community activities in which it
participates. Bibliography lists 3 sources. Statfarm.wps
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