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Papers On Management & Business Industry
Case Studies (Page 5)
.
Should My Business Merge with Microsoft? : In 10 pages,
the author discusses whether a fictional business should
merge with Microsoft. A brief history is given of Microsoft.
Its current officers are listed. The questions of what
Microsoft sells, who its customers are, who its major
competitors are, where the company is headed, and its
marketing strategy are answered, along with whether a
business should merge with Microsoft and if it is a good
investment. Bibliography lists 3 sources. PCms&me.doc

The Growth Of Lotus Development Corporation : 5 pages in
length. Of the early days of Lotus Development Corporation,
Janet Axelrod says that she and Mitchell Kapor, Lotus’
founder, had come to an understanding early on: Kapor
would deal with the business end of things; Axelrod would
ensure that Lotus employees enjoyed some of the most liberal
benefits in the industry and that Lotus would be recognized as
a leading innovator in corporate responsibility. That
agreement was struck in 1981, and it still holds today.
Though IBM broke its own precedence and acquired Lotus
by means of a hostile takeover in 1995, Lotus remains a
leader in its field and is increasingly global in its focus.
Bibliography lists 2 sources. Lotus2.doc

Texas Instruments’ Legal Guards : 14 pages in length. Texas
Instruments has been in the enviable position of holding the
only semiconductor-specific patent addressing basic design.
TI is extremely protective of their rights concerning the
patent, and with good reason: semiconductor pursuits
currently account for 84 percent of all of TI’s business, but
the patent is set to expire in 2001. While the company
pursues other avenues of business in search of products and
processes that can take the revenue places of patent licensing,
they also pursue every method of protecting the use of the
patent until the final expiration, when it becomes public
domain property. Bibliography lists 9 sources. Texasins.doc

Intel / Getting the Chips to the Marketplace : This 15 page
paper discusses Intel Corporation, maker of Pentium
microprocessors and a leader throughout the world in
personal computing. A specific management problem is
presented and analyzed (why Intel is not getting sub1000
chips to the market fast enough) and what solutions may be
available to the company. Bibliography lists 8 sources.
Intlchip.wps

Intel's Success & Failure : A 6 page analysis of Intel's success
in the microprocessor industry supplemented with critical
review of their apparently poor handling of the 1995 "flawed
Pentium" chip fiasco in which it was announced that all chips
made up until a certain date would produce an incorrect
result when performing one specific calculation in division.
A useful reference for those studying public relations.
Bibliography lists 5 sources. Intel95.wps

Microsoft Human Resources : A 20 page paper that
investigates the human resources function at Microsoft
Corporation. Aspects discussed include: recruiting, selection,
salary and benefits, involvement, IS, IT, labor relations and
general management philosophy. The writer also notes steps
HR could take to demonstrate their value so as to become a
strategic business partner within the corporation.
Bibliography lists 17 sources. MShr.wps

Managing Technology / AMP Incorporated, A Case
Example :
As much of the corporate world focuses the
totality of their information systems on the implementation of
technology, companies have had to define a process for
managing technology and devising a directive for continued
development. This 6 page paper considers the process by
which AMP Incorporated manages their technology, and
evaluates the process in relationship to common precepts on
technology management assertedc by Lowell Steele in
Managing Technology. Bibliography lists 2 sources.
Manatech.wps

Kinko’s, Inc. : A 14 page paper discussing Kinko’s
management and possibilities for increasing the level of true
communication occurring between locations. Kinko’s is
expanding into diverse international markets, and the private
company has 900 locations just in the US. The paper has a
discussion of Management By Objective and its usefulness for
short-term projects such as opening new stores, along with an
organizational chart and two communications diagrams. The
chosen method for enhancing communications between
locations is that of video conferencing, using equipment that
every Kinko’s uses already for that service. Bibliography lists
11 sources. Kinkos.wps

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