Sports Marketing / Research & Reality : A 12 page research
paper on some of the basics, and importance of, market
research in the field of sports marketing. The paper looks at
some of the marketing activities of (1) auto racing, now the
countrys second most popular sport (surprise!) following only
football in revenues and viewership; (2) Notre Dame, alone
among college sports organizations who conduct their own
licensing pursuits; and (3) the Carolina Hurricanes, an ice
hockey team that ended the 1996 hockey season as the New
England Whalers, based in Connecticut. A baseball analyst
wrote in 1992 that the national organizations were damaging
the future of the national pastime by following only the
immediate dollar without working for the good of the game,
and his predictions seem to have been realized. Bibliography
lists 11 sources. Sports.doc

Antitrust And Collective Bargaining In Brown v. Pro
Football, Inc. : A 15 page case comment on a Supreme Court
case involving antitrust and labor law exemptions. The writer
details the historical background of the law in the case, the
various findinngs and holdings, the dissent, and analyzes the
reasoning in the decision. No additional sources cited.
Collbarg.wps

Purchase or Lease / Making the Decision for a Health &
Fitness Club : This 6 page report (which includes a one-page
overview of the paper) discusses the decision and the process
of examining advantages and disadvantages of leasing versus
purchasing a building for a health and fitness club.
Bibliography lists 6 sources. Buylease.wps

Corporate Golf Tournament Sponsorship : An 8 page paper
discussing corporate sponsorship of golf tournaments. In
asking whether golf benefits the corporation or the consumer
more, the answer is definitively for the corporation. Those
proposing that golf is for everyone obviously have the budgets
that will allow them to play the game, because its expense
prohibits many from taking part. Its expense is one of the
attractions of the millions of corporate dollars spent in
sponsorship each year, however: the average income of the
committed golfer is more than $60,000, making the community
of amateur golfers a marketer’s dream come true. Bibliography
lists 7 sources. Golfcorp.doc

“I Am Tiger Woods – The Economic Impact of the Golf
Industry” : This 3 page report discusses the multibillion dollar
business of golf. Over the past two decades, golf has grown in
popularity, accessibility, and an excepted means of doing
business. As the popularity of golf is grown, naturally the
profits and economic impact of the golf industry have also
grown. Bibliography lists 5 sources. Tigerecon.wps

The Golf Industry : This 6 page overview looks at the golf
industry in the United States. Prospects of success in this
business are excellent if needed capital is available. Finding an
appropriate location, company structure and other sources of
income, as offshoots of the primary business, are also
discussed. Bibliography lists 5 sources. Golfind.wps

Golf Is . . . : This 6 page report discusses the game of golf,
why people love/hate it, its role in business, its popularity, its
ability to both reduce and increase stress. Bibliography lists 5
sources. Golfis.wps

Golf Today : A 5 page paper discussing the current trends in
golf and the general condition of the sport. Special attention is
given to the development of golf through the past which has led
to the current level of involvement this sport demonstrates
today. What was once a sport designed to involve only the rich
elite enthusiasts is now a sport that nearly everyone can relate
to. It has become a sport that is, perhaps, as American as apple
pie. Bibliography lists 5 sources. Golftody.wps
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