• Research Paper on:
    2000 U.S. Presidential Campaign and Elaboration Likelihood Theory

    Number of Pages: 12


    Summary of the research paper:

    In twelve pages this theory's concepts are examined within the context of the 2000 U.S. presidential election with attitude paths known as 'peripheral route' and 'central route' explored. Four sources are cited in the bibliography.

    Name of Research Paper File: D0_BWelab.wps

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