In thirteen pages this paper considers the condom industry and twenty first century marketing approaches that focus on safe sex and public education. Ten sources are cited in the bibliography.
Name of Research Paper File: LM1_TLCcondm.rtf
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takes delivery of his monthly magazine subscription to find a flavored condom hidden between the pages. Clearly, the days of condom cover up are gone and have given way
to a new, more liberal approach to educating the public on the important issue of safe sex. One of the most successful ways this has been accomplished is to
custom package the condoms and infiltrate them into popular culture. Bibliography lists 10 sources. TLCcondm.rtf THE CONDOM INDUSTRY: MARKETING FOR THE TWENTY-FIRST CENTURY by
(c) October 2001 paper properly! I. INTRODUCTION When a condom
bouquet arrives to its intended recipient, people are not quite sure how to react. A young man buys a CD of his favorite musical artist and finds a condom
attached as a combination safety incentive and marketing promotion. A college student takes delivery of his monthly magazine subscription to find a flavored condom hidden between the pages.
Clearly, the days of condom cover up are gone and have given way to a new, more liberal approach to educating the public on the important issue of safe sex.
One of the most successful ways this has been accomplished is to custom package the condoms and infiltrate them into popular culture. II. PAST, PRESENT AND FUTURE
There was a time when a young man was stricken with fear knowing that he had to face the local druggist to purchase
condoms. In those days, it was absolutely unheard of for the female gender to pick up a box on their way home from school or work, since such a