Research Paper on:
A Case Study in McDonalds

Unformatted Sample Text from the Research Paper:
pace. This is as true today as it was at the beginnings of the company. The company began with a salesman; Ray Kroc, he had heard of a California hamburger  stand that was using eight of the milkshake machines (Multimixers) that he was selling at the time. Ray Kroc went to see this hamburger stand and was amazed at how  quickly all the customers were being served. This gave him an idea. With this idea he went to the brothers that owned the stores and sold them on the idea  of opening several more restaurants, to each he could sell an additional eight Multimixers. The brothers; Dick and Mac McDonald, asked him who would open the restaurants, and Ray Kroc  volunteers. To undertake this task he had to raise finance, used his life savings and also mortgaged the family home. The idea of being able to serve food this quickly  was one that he saw as having a great deal of potential. The first restaurant was opened in 1955 in Des Plaines and growth was rapid aided by the use  of franchising. Other philosophies of the company were formed at this stage such as the high level of cleaning when time was spare, another association that has been formed  with the brand name, as was the standard menu. The Big Mac, a core menu item, has been on the menu since 1968, following the adoption of the burger that  had been developed by a franchisee. The development of community action was also furthered in 1974, when Ronald McDonald house was opened, this was a house in Philadelphia that  could be used by families of critically ill children when their children were in hospital. With all these development the core competences remain, the need for fast service,