This tutorial consists of three pages and provides an analysis of the Dell Computer Corporation in terms of such business activities as costs and benefits. There are four sources cited in the bibliography.
Name of Research Paper File: D0_MTdellco.rtf
Unformatted Sample Text from the Research Paper:
computers and auxiliary services, which is why the company offers good opportunities to be profiled in case studies. In this paper, the student
has been requested to select a business activity and place it under an economic microscope. The student is fortunate in that Dell offers a variety of activities that can be
placed under a microscope and examined. First there is Dells mail-order services, which are considered the standard of the industry. This model has
helped the company become number one in the world in terms of direct sales of computers to the public (Hoovers Company Profiles, 2003). Selling computers in this way has
helped Dell not only establish a brand niche for itself, but also eliminated the costs of the computer middleman, with the result being sales of less expensive computers to individuals
and businesses (Hoovers Company Profiles, 2003). Dell, in fact, generates approximately three-quarters of its sales from its desktop and notebook PCs - all via telephone or the Internet (Hoovers Company
Profiles, 2003). The student can also focus on the fact that Dell was the first computer manufacturer to break the $1,000 barrier in
terms of computer sales, selling a $999 PC in 1999 (Hoovers Company Profiles, 2003). Dell has also pioneered another business activity - that
of build-to-order boxes (Hoovers Company Profiles, 2003). In this situation, most PCs already have a frame, but when a computer calls in (or logs onto the Dell site), he/she can
pre-order a "personalized" computer (personalized in the sense that extra memory, chips or software can be added), thus making Dell more than a mass producer of the same computer (Hoovers