• A Dissertation Proposal; How Should Companies Compete to Maximize their Returns from the Internet?

    Pages: 7

    E-commerce is an important element of many businesses. This 7 page paper is a proposal for the development of an e-commerce model that can set out the requirments for a business to be successful in e-commerce. A literature review is undertaken and then a methodology is outlined which includes primary and secondary research. The bibliography cites 5 sources.

    File: TS14_TEeprop01.rtf

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    A Dissertation Proposal; How Should Companies Compete to Maximise their Returns from the Internet? United Kingdom, . To  Use This Report Correctly, 1. Introduction The competitive environment can be the driving force behind the evolution of a business. One area which has seen  a great deal of development over the last few years has been the use of the internet as a new distortion medium. At first there was suspicion regarding the  demand that would emerge, the next stage saw suspicion on the part of the consumers over the reliability of e-commerce for the supply of goods and in terms of the  security of their personal details. Today there is a high degree of business undertaken on the internet, companies such as Amazon, e-bay and last minute.com have all shown the potential  and with most companies now having an internet page, even if they do not trade in this way the internet is a medium that cannot be ignored. However, many of  the traditional models were developed prior to the development of e-commerce, as such these models need to be developed or adapted to cope with this very different medium. This research  will seek to identify the most effective ways of competing on the internet and the critical factors that any company will need to satisfy if they wish to succeed. This  can then be used to develop a model for e-commerce business. 2. Literature Review E-commerce is defined by the American Heritage Dictionary (2000), as "Commerce that is transacted electronically, as  over the Internet". This indicates that e-commerce is much wider than simply the internet, but that this is a prime example. This definition is very narrow, and the student should 

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