This is a 5 page paper which discusses the strengths, weaknesses, opportunities, and threats (SWOT) regarding Ben and Jerry’s Homemade Inc. Their deep commitment to social and environmental issues on a local and global scale has increased their popularity and their profits. Inversely, their involvement in controversial issues has also led to a negative response in some opposing groups.
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cream and yogurt factory has since expanded to supply ice cream to several foreign markets and has an effective marketing strategy. Along with a web site which covers sites in
the United States, the United Kingdom, the Netherlands, France and Japan, the company incorporates an active social component to their mission. Their mission is composed of three parts based on
the quality of their product, the stability of their economic factors and their feeling of social responsibility worldwide (Ben & Jerrys Homemade Holdings, 2002). One of Ben & Jerrys
greatest strengths is their social commitment to world issues and their philanthropy. 7.5% of their pre-tax earnings are given directly to the Ben & Jerrys Foundation, employee community actions teams
throughout Vermont and toward corporate grants through the Director of Social Mission Development. The issues which interest them the most in regards to grants are projects based on environmental concerns,
family management and disadvantaged groups to name a few (Ben & Jerrys Homemade Holdings, 2002). Their commitment to environmental issues is in areas of the community, Vermont and international in
their scope. They work with the Environmental Working Group and Rural Vermont which helps to preserve family farms in the area while being aware on the impact on the environment.
Both locally and globally they support and work with the Business for Social Responsibility organization which helped establish over 1400 new businesses. Globally, they support organizations such as Greenpeace and
the Coalition for Environmentally Responsible Economies which was established in reaction to the Exxon Valdez oil spill (Ben & Jerrys Homemade Holdings, 2002). This commitment to their community, to Vermont,
to new business establishment and responsibility and to world environmental issues has been one of the greatest assets to the popularity of their product. This commitment is their greatest strength
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