This 29 page paper examines the firm Popchips with the aim of developing a new marketing plan. The paper starts by looking at the background to the firm and assessing the internal and external influences that impact on the firm and demand for its' products, including a SWOT analysis, assessment of the competition as well as economic, political and technological influences. A marketing strategy is presented, including identification of the marketing message, marketing tools and mediums that will be used. The paper also includes a marketing budget. The bibliography cites 18 sources.
Name of Research Paper File: TS65_TEpopchips.doc
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