Research Paper on:
A Proposal for Marketing Cape Town to Increase Conference and Exhibition Business from International Organizations

Unformatted Sample Text from the Research Paper:
most popular tourist destination in Africa, with South Africa attracting more than 9.5 million tourists in 2008 (Anonymous, 2010). Cape Town alone saw a total of 112,230 arrivals international arrivals  in the second quarter of 2009, with the majority of tourism originating from within Africa, and the most international tourists coming from the UK, followed by the US, and then  Germany and the Netherlands (Anonymous, 2009). The general trend has been up was, but due to increasing travel costs, as well as factors such as swine flu, 2009 has seen  a slight decline. Therefore, ways in which the tourism industry can be supported need to be considered. With strong transportation links with the  rest of the world, 11 official languages, a temperate climate, a diverse culture, and a hotel industry that despite being well established only averaged between 49% and 54.6% occupancy levels  in 2009, this destination has a great deal of potential as a commercial destination for businesses wishing to find destinations for meetings, conferences, incentives and other promotional activities. This report  is a proposal to increase commercial tourism. 2. The Location Cape Town is located on the Western Cape of South Africa, on the shore of Table Bay, the city was  officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the ships of the Dutch East India Company travelling to the east. Before the development of  Johannesburg, Cape Town was the largest city in South Africa. Today it is the second largest city with a population of roughly 3.5 million people. Covering an area of 245  km?, despite the large population the city retains a relatively low population density, of 1,425 inhabitants per square kilometres (Anonymous, 2010). The area is attractive for tourists for a number