This is a 3 page SWOT analysis of the Maytag Corporation (2003). A SWOT analysis (Strengths, Weaknesses, Opportunities, & Threats) of the Maytag Corporation reveals an internationally strong corporation with a good reputation which has recently discovered some of its own weaknesses and areas of vulnerability and has experienced great losses within its first quarter this year (2003) in which it will need to cut over 500 salaried positions for partial recovery. Maytag has however, continued to be innovative in regards to future opportunities and has not only extended its product line and market but also has extended further into the international market with a production agreement with Daewoo Electronics of Korea. Threats to the company include lower production costs in other countries which have resulted in Maytag closing some of its U.S.-based plants and building new plants outside of the U.S.
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Name of Research Paper File: D0_TJMaytg1.rtf
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has recently discovered some of its own weaknesses and areas of vulnerability and has experienced great losses within its first quarter this year (2003) in which it will need to
cut over 500 salaried positions for partial recovery. Maytag has however, continued to be innovative in regards to future opportunities and has not only extended its product line and market
but also has extended further into the international market with a production agreement with Daewoo Electronics of Korea. Threats to the company include lower production costs in other countries which
have resulted in Maytag closing some of its U.S.-based plants and building new plants outside of the U.S. Strengths The Maytag Corporation is a Fortune 500 $4.7 billion home and
commercial appliance company which has established a good solid reputation worldwide and employs over 20,000 people in more than 15 manufacturing plants and offices in the United States, Canada and
Mexico. In the area of major appliances, Maytag is considered one of the top three companies on the North American market which includes the brand names of Maytag, Jenn-Air, Amana,
Magic Chef and Jade (Maytag, About, 2003). Maytag also owns the Hoover brand which is the market leader in North America and has maintained a number one standing in regards
to customer preference. Maytag also owns Dixie-Narco which is one of the leaders in refrigerated soft drink and vending machines. Overall, Maytags marketing extends to areas such as Australia, Mexico,
Puerto Rico, and the United Kingdom in addition to all of North America (Maytag, About, 2003). Weaknesses Depending on the year and the product, Maytag is vulnerable to large costs
incurred by product recalls. In the first quarter of this year alone, the company "incurred approximately $3.5 million of costs associated with previously announced product recalls" (Powell, 2003). In addition,