5 pages in length. Educating the public on AIDS prevention is a difficult objective under the best of circumstances; finally having the cooperation of mass media as a strategy of control makes achieving that goal almost effortless, inasmuch as media sources have the power to educate the masses when they choose to do so. African media are beginning to understand their collective importance in the fight against AIDS by utilizing the force inherent to their extended reach into the population. Bibliography lists 2 sources.
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makes achieving that goal almost effortless, inasmuch as media sources have the power to educate the masses when they choose to do so. African media are beginning to understand
their collective importance in the fight against AIDS by utilizing the force inherent to their extended reach into the population. "Journalists Lead By Example" from Mmegi/The Reporter and "Scribes
Set Plan Against Aids" from The New Times illustrate the extent to which African media are spreading the word of education and prevention so that the spread of AIDS may
one day be a thing of the past. "Our hope is that this proactive action will help to restore faith in our profession that we too can help turn
the tide against HIV/AIDS. Perhaps after this valiant effort the Doubting Thomases will realise that the media is and can be used as a potent tool of social change"
(Anonymous). Noting how a newly-formed strategic plan will make all the difference in the manner by which AIDS either progresses or declines in the coming years, Bayingana discusses how
the media are not only stepping up to the plate to take their rightful place in the never-ending quest to educate the African population, but they are taking a hands-on
approach to fighting "against the scourge" (Bayingana). According to Dr. Agnes Binagwaho, executive secretary of the National Commission against Aids (CNLS), "the Aids scourge will be swept away" (Bayingana)
now that mass media have provided their wide spread voices, being how the media have "a vital role of sensitising, and educating the masses on Aids" (Bayingana). This turn
of events is quite remarkable, since - as Bayingana points out - the media have typically turned a deaf ear to their social responsibility in this issue. From a different
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