This 5-page paper offers a SWOT analysis of the multinational company Unilever. Also discussed are the effects of the CEO, Niall FitzGerald, on the company. Bibliography lists 3 sources.
Name of Research Paper File: D0_MTunilev.rtf
Unformatted Sample Text from the Research Paper:
one of the largest producers of packaged consumer goods (Hoovers Business Profiles, 2003). Unilever foods, which account for more than half the companys sales, have well-known brands ranging from Hellmans
mayonnaise to Bestfoods -and local food as well (Hoovers Business Profiles, 2003). On the other side is Unilevers line of home and personal care products such as deodorants (Degree); hair
care products (Suave); fragrances (Very Valentino) and skin care products (Lever 2000) (Hoovers Business Profiles, 2003). Other familiar goods it manufactures include
Q-Tips, Vaseline, Pepsodent toothpaste and Wisk laundry detergent. Initially launched during the 19th century as a package goods company, Unilever today is a multi-billion dollar, multi-national company that is in
the middle of restructuring. Strengths. One of the main strengths of this company is longevity. As mentioned above, the company was
launched during the late 1800s and has weathered a variety of financial cycles and market fluctuations. Another major strength for the
company has been company CEO Niall FitzGerald. FitzGerald is working hard to try to restructure the company to fit into the 21st century and to meet competition (Mullin, 2001). During
2000 he made some strong deals such as purchasing Ben & Jerrys, Slim-Fast Foods and Best Foods (Mullin, 2001). The deals that FitzGerald made complemented the products the company already
manufactured - for example, the purchase of Hellmanns nicely complemented the companys Knorr soup and sauces, which are popular in Europe and also well-received in the United States (Mullin, 2001).
Weakness. Like many companies that have been around for awhile, Unilever is a company that has become set in its ways