• Research Paper on:
    Advanced Marketing

    Number of Pages: 20

     

    Summary of the research paper:

    A 20 page research paper that investigates a number of marketing techniques including: Cause-related marketing, Corporate sponsorship, corporate communication theory, stakeholder theory and an identification of who the stakeholders are, content analysis research method and case studies as a research tool. Bibliography lists 50 sources.

    Name of Research Paper File: D0_Advmktg.wps

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