Research Paper on:
Advertising Markets and the Food Industry from a Sociological Perspective

Unformatted Sample Text from the Research Paper:
needs and norms of society. While foods have different meanings that are already defined within society and these meanings are sociologically based on class, age, gender and cultural factors, advertisers  may work within existing meanings or may attempt to expand the definitions of food with innovative campaigns. While traditionally, advertisements have been seen as negative aspects of a society, recent  campaigns by U.K. national food and health organizations are using the processes of advertising to try and promote the increased use of healthy products on the market.  The sociology of food has become central to research since the early 1990s and has been used widely in its effects on the advertising industry and  has coined such terms as "McDonaldization" (Franklin, 2001). Food has become a way in which individuals can feel they are differentiating themselves from others and advertisers are very aware of  this. Diversification of food consumption may serve material interests and create advertising opportunities and it is found that the greater the variety of food products and food choices available to  the consumer means that food choices becomes a way to create forms of social differentiation. While this may not be clear in regards to the concept that food choices may  or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2001). Recent  studies conducted in Britain and Australian found that the significance of dining-out is still largely based on culture and the nature of class. Although dining out appears to be increasing,  the family meal at home is still preferred by most cultures and was still dominant. Although members within society feel that they are free to express themselves through food, preferences