Research Paper on:
Advertising and Senior Citizen Treatment by Popular Culture

Unformatted Sample Text from the Research Paper:
pervasive than advertising. Bibliography lists 8 sources. BWaged.rtf Popular Cultures Treatment of the Aged -- The Example of Advertising  By: C.B. Rodgers - November 2001 -- for more information on using this paper properly! Introduction The treatment that popular culture most often gives  older people is one that has little to do with the realities of aging or the truth regarding the lives of the elderly in America. It is easy to understand  that the system of human social stratification requires that people acknowledge that they are, as individuals, part of a much larger group of people that share certain similarities with them.  For example, a "middle-class" neighborhood in "middle-America" would denote a broad range of characteristics - values, economics, lifestyles, political opinions -- which are held in common and are, ostensibly,  representative of "mainstream" America. From the sociological perspective, all human societies develop social and biological stratification which, in turn, results in the development of specific classes of people who occupy  certain positions in the larger development of a society. In the July 29, 2000, issue of America, the author points out that: "Demographers predict that the numbers of elderly people  will double in the next 30 years" (pp. 3). As the population of America ages with the largest demographic "bump," the baby boomers, moving into their retirement years, it  is worth a more careful consideration of the ways in which popular culture marginalizes older people in the overall social stratification of America. One way to do that is to  consider the ways in which older people are portrayed in the media and no single aspect of the media is more pervasive than advertising. Advertising Ageism While a great deal