This 9 page paper is a research proposal to investigate the way in which cartoons or animations in cartoons influence children’s perceptions of the products they are marketing. The paper gives some background to the research and identifies the target audience, presents a brief literature review and an outline for primary research. The bibliography cites 11 sources.
Name of Research Paper File: TS14_TEadcartoon.doc
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and how advertising to children can take place, other countries have seen advertising sign up to voluntary codes of conduct. A trend that is present in a great deal of
advertising is to use cartoon characters and children in those advertisements. A valuable area of research for policy makers is to understand not only the way in which children interpret
advertisements, but also to look at the role that different types of may be interpreted. It is notable that the use of cartoon or animated characters is not always limited
to advertising for children, so examining the relationship between the use of cartoons or animated characters in advertisements and the way that they are interpreted by children is a potentially
important are of study. Key Research Question To assess if television advertising that uses cartoons or animation is more effective at marketing to children compared to advertising which
does not use animation or cartoons. This will be undertaken looking at advertisements which are targeting children general advertisements which may be shown while children are watching television. Audience
to be Researched The audience to be research will be children boys and girls, between the ages of 4 years and 6 years1 in a sample that is
reflective of the general population. Target Audience The research will be undertaken from an academic perspective, to identify the impacts and influence of cartoons and animate characters in
advertising. The research would then be able to help with the development and formation of public policies to protect and care of children and provide responsible and ethical rules or
guidelines in the way that animation may be used in marketing, which will also include marketing to adults before the watersheds. Therefore, the audience will be academia due to the
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