• Research Paper on:
    Advertising to Children - A Research Proposal

    Number of Pages: 9


    Summary of the research paper:

    This 9 page paper is a research proposal to investigate the way in which cartoons or animations in cartoons influence children’s perceptions of the products they are marketing. The paper gives some background to the research and identifies the target audience, presents a brief literature review and an outline for primary research. The bibliography cites 11 sources.

    Name of Research Paper File: TS14_TEadcartoon.doc

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    Unformatted Sample Text from the Research Paper:
    and how advertising to children can take place, other countries have seen advertising sign up to voluntary codes of conduct. A trend that is present in a great deal of  advertising is to use cartoon characters and children in those advertisements. A valuable area of research for policy makers is to understand not only the way in which children interpret  advertisements, but also to look at the role that different types of may be interpreted. It is notable that the use of cartoon or animated characters is not always limited  to advertising for children, so examining the relationship between the use of cartoons or animated characters in advertisements and the way that they are interpreted by children is a potentially  important are of study. Key Research Question To assess if television advertising that uses cartoons or animation is more effective at marketing to children compared to advertising which  does not use animation or cartoons. This will be undertaken looking at advertisements which are targeting children general advertisements which may be shown while children are watching television. Audience  to be Researched The audience to be research will be children boys and girls, between the ages of 4 years and 6 years1 in a sample that is  reflective of the general population. Target Audience The research will be undertaken from an academic perspective, to identify the impacts and influence of cartoons and animate characters in  advertising. The research would then be able to help with the development and formation of public policies to protect and care of children and provide responsible and ethical rules or  guidelines in the way that animation may be used in marketing, which will also include marketing to adults before the watersheds. Therefore, the audience will be academia due to the 

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