• Research Paper on:
    Airline 'Frequent Flyer' Programs and Their Effectiveness

    Number of Pages: 8

     

    Summary of the research paper:

    In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best programs, cost of maintenance, and loyalty of customers. Ten sources are cited in the bibliography.

    Name of Research Paper File: LM1_TLC_FFP.wps

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