Research Paper on:
Airline Travel and Motivational Strategies

Unformatted Sample Text from the Research Paper:
from the employee base and up. Not unlike other enterprise that relies upon a positive bottom line to remain competitive, well known and once-well established companies are faced with  the ever-mounting struggles inherent to competing against the coupling of rival airlines and an ungratified, discontented workforce. Indeed, for airline companies to thrive amidst the combined elements of industry  competition and impacting current events, certain motivational strategies must be implemented as a means by which to bolster personnel. Southwest Airlines, the longtime  leader among its competitors, has maintained such stellar status due to the vision of one man: Herb Kelleher, whose marketing tactics have been credited to his "extremely effective, maverick-cum-evangelistic leadership"  (McConnell, 2002). The manner by which Kelleher took a once-grounded airline and transformed it into the top moneymaker of its industry is a testament to the strength, determination and  basic fundamentals he has always incorporated into his motivational efforts for the Dallas-based airlines. As a direct result, not only are his passengers happy to fly his airline, but  his "passionate, dedicated employees" (McConnell, 2002) have played an integral role in maintaining customer return long after the marketing tactics have been utilized. Indeed, getting the passengers is the  task of advertising genius; keeping them, however, is often a much more difficult equation. "We market ourselves based on the personality and spirit of ourselves. That sounds like  an easy claim but, in fact, it is a supremely dangerous position to stake out because if youre wrong, customers will let you know - with a vengeance. Customers  are like a force of nature: You cant fool them, and you ignore them at your own peril" (McConnell, 2002). Kellehers motivational strategies are as simple as they are elusive