A 24 page paper that explores the possibility of Albertson's expanding internationally. First, it is important to discuss the company, including its background, most recent revenue report, subsidiaries, and recent activities. The next section is a competitive analysis, including the forces driving the industry. A SWOT reveals more information needed to make a decision; it is in this section that Albertson's marketing is discussed. A section on foreign direct investment/international expansion discusses competitors who have expanded into other markets, primarily Wal-Mart, which becomes the focus for this section. The approaches to expansion are explained. Finally, recommendations are made for Albertsons' consideration if they propose to expand. Bibliography lists 21 sources.
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the merchandise they want, at a price they can afford, complete with lots of tender, loving care" (Albertsons, History, 2005). Albertsons did just that, beginning by giving customers a large
store - at 10,000 square feet, it was eight times the size of the average grocery store at the time and he had 30 employees on staff to help customers
(Albertsons, History, 2005). By the end of the first year, Albertsons had sales in excess of $170,000, $10,000 of which was net profit, an amazing amount for that era (Albertsons,
History, 2005). Revenues grew to $1.5 million in the 1940s (Albertsons, History, 2005). In 1945, the Albertsons Corporation was formed with six stores now open (Albertsons, History, 2005). Albertson began
experimenting and innovating even more in the 1950s, brining drugs into the store (Albertsons, History, 2005). The company had stores in four states by the mid-1950s (Albertsons, History, 2005). Stores
were constantly upgraded to keep them "as modern, efficient and profitable as possible" (Albertsons, History, 2005). And, to enhance their drug sales, the company entered into a partnership with
Skaggs Companies, an experienced drug-retailer (Albertsons, History, 2005). Joe Albertson moved from being president of the company to chairman of the board in 1972 and in 1976, Warren McCain took
over as Chairman of the Board and CEO (Albertsons, History, 2005). McCain expanded Albertsons even more (Albertsons, History, 2005). Joe Albertson died in 1993, a significant loss to the company
because, even retired, he lent support to the company (Albertsons, History, 2005). By the end of the 1990s, Albertsons had 200,000 employees and more than 2,400 stores across 38 states
(Albertsons, History, 2005). A merger with American Stores in the 1990s brought other companies into Albertsons Corporation: Acme, Jewel-Osco, Osco Drug and Sav-on drugs . . . as well as