Research Paper on:
Amazon.com's Strategy in the Long Term

Unformatted Sample Text from the Research Paper:
profitable for some time, the US figures, which are also the largest part of the operation are still in a state of flux, with Christmas 2002 seeing a profit that  has again fallen. For almost all commentators the period of uncertainty has ended and the general opinion is that Amazon will be a big success in the future, however, there  is still a period of time before this will be manifest in the financial results. In looking at how Amazon have got to this position there is a very purposeful  long term strategy. It may be argued that in an investment culture permeated with short termism that although the strategy present was long term, there had been too little attention  to short term strategy. Amazon.com was started by Jeff Bezos the current Chief Executive, who saw a gap in the market and a potential future. The decision was made to  enter this market, and gain the first mover advantage, with a strategy seeking to become the biggest and best as well as gain a cost advantage. The strategy is outlined  in the annual report where it states "We seek to be the worlds most customer-centric company, where customers can find and discover anything they may want to buy online" (Amazon,  2001). From this it is apparent that the company, although well known for books never saw itself as being constrained to the segment of the online market it was  merely starting in that area. Today the company list many items from books through to electric products and software. Acquisition have also brought more products into the fold, with  everything for toys to pet products. The strategy to achieve this has been mostly by organic growth, but acquisition has also formed a part of the strategy. Strategic alliances are