• Research Paper on:
    American Express: SWOT

    Number of Pages: 5


    Summary of the research paper:

    5 pages in length. The SWOT framework points to the importance of both the external and internal phenomena in understanding the sources of competitive advantage. The development of tools for analyzing environmental opportunities is proceeded more rapidly than the development of other tools as far as the analyzing of American Express's internal strengths and weaknesses. Bibliography lists 4 sources.

    Name of Research Paper File: LM1_TLCAmEx.wps

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