This 13 page paper analysis the world largest retailer; Wal-Mart. To understand its’ position several tools are used. The company is analysed using a SWOT analysis to look at the strengths, weaknesses, opportunities and threats, a PEST analysis which considers the political, economic, social and technological influence, and Porters Five Forces model, with looks at the company in terms of the threats from existing competitors and new entrant, the power of the suppliers and the buyers and the power of substitutes. The bibliography cites 13 sources.
Name of Research Paper File: TS14_TEWManal.rtf
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a wide assortment of good quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience." Sam Walton
(1918-1992) (quoted at Wal-Mart.com, 2001). 1. Introduction Wal-Mart has developed from very humble beginnings to become the Worlds largest retailers. This is not a position which is
gained without some effective competitive advantages. By looking at Wal-Mart the way in which the company has developed from a single store in Bentonville, Arkansas can be seen as a
valuable lesson for any company seeking to better its position. However, the company also has some disadvantages and as such also needs to be very aware of its own position.
In order to examine this company we will make use of some well known tools, a PEST analysis, a SWOT analysis and Porters Five Forces model. To place this into
context we will begin with some background. 2. Background Wal-Mart started in 1962 when the first store was opened by Sam Walton, the
man who was to be the driving force behind the success and culture of the company. The major mission of the company is to increase the market share as well
as increasing efficiently in terms of profits for shareholders. The strategy and goals of the company can be seen as more than economic, as it was recognised in order to
gain and retain the customers they would need a more personal approach, employees are seen as associates and not employees and the customers are treated as people rather than consumers,
as seen with the 10 feet rule defined by Sam Walton " I want you to promise that whenever you come within 10 feet of a customer, you will look
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