Research Paper on:
Analysis of Marks and Spencer

Unformatted Sample Text from the Research Paper:
of the internal and external models used in this analysis include the SWOT analysis, PEST analysis, Porters five forces model, Porters national diamond model as well as strategic group analyses.  This well-researched paper gives excellent explanations of all of these models that can be applied to any organization. PEST ANALYSIS A PEST analysis includes the political, economic, societal  and technological factors of a company; in other words, the external factors. Marks and Spencer take care in their external strategies to see to it that the company operates  at the best possible level for the political and societal factors. For instance, the company takes great pains to be politically and socially responsible when it states on the  website that "Most of our suppliers have suppliers of their own, who in turn may themselves be supplied by others. It would be impossible for us to control the  working conditions of each of the vast number of people who contribute in some way to what eventually becomes a Marks & Spencer product" (Marks and Spencer PG). However,  the website continues on to declare that Marks and Spencer is indeed determined to do what they can to "ensure adherence to the principles that we believe in" (PG).  Marks and Spencer published the company-wide Global Sourcing Principles. This guide shows that they clearly require "all our direct suppliers, that is, those with whom we directly contract for  both goods and services - to ensure their facilities accord with what we believe to be acceptable standards, and to be continually improving" (Marks and Spencer PG). Moreover, Marks  and Spencer serves to enforce these principles among their direct suppliers and encourages their implementation further down the supply chain (Marks and Spencer PG). PORTERS FIVE FORCES MODEL Michael