This 6 page paper is the creation of a case study of McDonalds in the global context presenting a SWOT analysis and then a brief Porter’s five forces analysis. The paper ends by considering how the case study may be improved. The bibliography cites 8 sources.
Name of Research Paper File: TS14_TEMcDstpest.rtf
Unformatted Sample Text from the Research Paper:
the format was changed and the restaurant reopened in 1948 as a self service restaurant with only 11 items on the menu that the foundation of the restaurants seen today
started. Ray Kroc, visits the firm in 1954 in order to sell them multimix milkshake machines and is fascinated by the operations, he was to eventually take over the firm,
after opening his first modern McDonalds store in De Plaines Illinois. The restaurant chain has more than 31,000 outlets across 118 countries serves more than 52 million customers a day
with a menu that remains relativity similar, but with some adjustments with a degree of a localization strategies adopted (Kroc, 1992). The company has many successes but has also faced
challenges as public tastes have changed and fast food has gained a poor image as well as the challenged faced as a result of international expansions. A SWOT analysis may
be used to examine the firm. McDonalds has many strengths. Paul Preston the long time Chief executive officer is in no doubt
that he believes the global branding to be a great advantage, and that the way in which McDonalds duplicates this branding time after time as one of the organisations strengths
(International Journal of Bank Marketing, 1996).The products may also be seen as a strength. The development of the menu has been designed to appeal to both the young and the
old. The menu has also been shown to be flexible with the ability to be expanded, such as with the additions of salad and healthy option choices. There has been
a single approach and the being felt by the consumers is seen in the way an individual can walk into any McDonalds in any country and know what to