Research Paper on:
Analysis of the J. Peterman Company

Unformatted Sample Text from the Research Paper:
on the now defunct Seinfeld show-it is because the show did borrow the name and the concept from the real John Peterman. Yet, the Peterman in the show and the  one in real life are different animals. Elaines boss was a bit of a reactionary and someone who would, on a whim, do this or that. The real John Peterman  is not that flighty, though he did base his business on gut feeling, his own personal style and instincts in the world of retail, something with which he had no  prior acquaintance. With no experience, Peterman managed to thrive in a difficult business, but with little planning and a few mistakes, the company headed into bankruptcy. A student writing on  this topic will want to carefully review what went wrong through a SWOT analysis and figure out what might have been had the company not made the mistakes it had.  Why did the company go bankrupt? What should the company, which was bought by Paul Harris, do now? What might have Peterman done differently? All of these questions loom large  as would-be entrepreneurs do not want to make the same mistakes. First a SWOT analysis will help to shed light on this subject. Strengths * Peterman was able  to secure money from venture capitalists eventually, after a great deal of persistence. * Petermans idea was somewhat original in that it was entrenched in a personal style.  * There was a high response rate from catalogs mailed from the start. * The business also did well monetarily at the start. * The companys culture  was conducive to creativity. * The catalogue was unique and explored movie tie-ins and unusual accessories. Weaknesses * Peterman started the company based on a whim,