A situational analysis of Yahoo consists of thirteen pages and includes services, organizational structure, macro environment, revenues, and marketing. Six sources are cited in the bibliography.
Name of Research Paper File: D0_MTyahooa.rtf
Unformatted Sample Text from the Research Paper:
mind. Created by two students at Stanford University who are interested in providing a tool to help users better navigate the Internet, Yahoo today provides users with a variety
of online services, ranging from directories, to the latest news, to shopping -- and yes, still searching for viable information and interesting facts.
Like many companies, Yahoo continues to change as its environment changes. The Internet in general is an interesting study, as it has changed so quickly from a
huge source of information to a cyber location where people come to meet and consumers come to shop. In response, Yahoo has also changed itself from a company that
helped acquire information for users to a destination site that is literally all things for all people. The purpose other is paper
is to a examine Yahoo as a company and to examine it and its place on the Internet. SITUATION ANALYSIS External Environment - Macro
In this section, we will examine the entire macro environment of the Internet. Once a primitive computer link between military installations and institutions of academia, the
Internet today has become a viable part of the lives of millions of people. Every day, in some part of the world, millions of people are logged onto the
Internet to check their mail, do some shopping, find information, join the chat rooms, or cut a business deal. While millions use
the Internet at least sometimes, there are many more millions of people who are not logged on for a variety of reasons. For one thing, economics in certain countries