Research Paper on:
Arguing against Klein's No Logo

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products convey to the public. According to Klein the most successful brands do not actually make anything they sell, as they outsource all manufacturing to Third World countries while the  companies focus their efforts on "branding" their product to represent a certain image or lifestyle. In discussing the predominance of the logo in todays world marketplace, Klein discusses all aspects  of brand name advertising, covering subjects as varied as labor rights to censorship and education. Her main thesis is that big corporations, through the medium of brand names, are responsible  for exploiting workers in Third World countries, manipulating consumers and, in general, acerbating the decline of Western culture. This exploration of Kleins book will first summarize and describe her basic  arguments, but then offer a point-by-point rebuttal. The Logo and the Third World Some of the Kleins most persuasive arguments pertain to the effects that large multinational corporations have  on the populations of developing countries. The workers lives that she describes pictures people working in factories that are more like prisons who are so underpaid that their waves go  entirely to rent on share dorms, transportation and basic sustenance. From her introductory chapter onwards, Klein continuously returns to this theme. In her preface, she describes a strike by Indonesian  factory workers at the "Kaho Indah Citra garment factory on the outskirts of Jakarta" (Klein xvii), where the workers make the equivalent of $2 US dollars per day. The strike  was over being made to work long hours of overtime, which were not paid at the legal rate. The compromise that brought the workers back was for the company  to alter its policy and not make the overtime mandatory, but it still refused to pay the legal wage. As this scenario suggests, Klein states emphatically that her "book