Research Paper on:
Assertiveness

Unformatted Sample Text from the Research Paper:
explain what it is and how one can become more assertive. Its usefulness in business, as well as its practical application in daily life, is discussed. How assertiveness manifests in  children and whether it should be encouraged is discussed along with its tendency to be a biological trait. Bibliography lists 8 source. SA144ast.rtf Assertiveness is something  children are taught at early ages. In school, if a child does not raise his or her hand, or is considered "shy," that can impact an overall grade. At the  same time, children are told to be quiet from early ages and are praised for listening to their parents. Obedience is a behavior that is also sanctioned in society. So,  it is not a surprise that when children grow up, some will be assertive, while others will not. Much depends upon a persons own experience, specific personality traits and current  situations. While some people are naturally assertive, or even aggressive, others tend to be reserved. Personalities aside, in the business world, assertiveness is often necessary to make deals and  keep clients happy. In a multicultural community, there seems to be an increasing need for people to express themselves and avoid misunderstandings (Niikura, 1999). The ability to express thoughts and  feelings is what is referred to as assertiveness (1999). It is a concept taught a great deal in the United States as a means for individuals to affirm identities and  succeed in their competitive, individualistic society (1999). In fact, in the business world, assertiveness is generally seen as an asset, if not a necessity. While it is the case that  assertive behavior is preferred over passive behavior, there has been some talk that sales executives should be great counselors and use coaxing behaviors, and even coddle their customers (Brewer, 1997).