This 9-page paper provides a SWOT and stakeholder analysis of Bank of America. Bibliography lists 3 sources.
Name of Research Paper File: AS43_MTboaanlys.doc
Unformatted Sample Text from the Research Paper:
of America Corp. (BoA) is a good investment for her fund and its investors. According to Hoovers analyst Diane Ramirez, BoA is
large in many respects. Headquartered in Charlotte, NC, the company is one of the largest banks in the United States, based on assets, and has one of the countrys most
extensive branch network (to the tune of some 6,000 throughout the U.S. and abroad) (Ramirez, 2011). Furthermore, its 2009 purchase of Merrill Lynch has made BoA one of the worlds
leading wealth managers - it has more than $2 trillion under management (Ramirez, 2011). Still, despite its huge size, this is a company
that is undergoing some struggles. The credit freeze of late 2008, combined with acquisitions of Countrywide (2007) and Merrill Lynch (2009) continue to give this companys executives headaches. As well
see in the SWOT analysis and discussion afterward, there are good points and not so good points to being the big guy in town. SWOT Analysis Strengths
Weaknesses * Return to health. Though "toxic" mortgages continue to be a problem, other BoA businesses are becoming healthier (Sinegal, 2011). * Large nationwide network. The companys sheer size
is good news for consumers - and helps when it comes to developing and maintaining a competitive advantage. * Diverse products. Hoover analyst Diane Ramirezs comment of "Welcome to
the machine" is apt, but in this case, diverse products helps prevent over-dependence on a single one. * Globally leading franchises. This helps boost economies of scale, while
diversified revenue streams help stabilize earnings and revenue (Bank of America Corporation, 2011). * Acquisitions. Though Countrywide continues to give the company headaches, the Merrill Lynch acquisition has helped