In twelve pages Dell is examined in terms of company background, development, present position with its five year performance assessed through operating profit and net profit margins, sales growth, per share earnings, returns on equity and assets, price earnings ratio, current ratio, and debt to equity ratio. Eight sources are listed in the bibliography.
Name of Research Paper File: TS14_TEdellfa.rtf
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technology. As well as changing and enabling companies an entire sector providing the goods and services has developed, with powerful companies emerging providing both he hardware and the software. The
companies have faced many challenges, just as any company in a maturing industry where advantages of cost are difficult to gain, and increasing complexity of a market also necessitates mergers
and acquisition as growth strategies. If we look at the computer industry, and the leading computer supplier in the US we need to look to Dell, a company seen as
both innovative and dynamic. If we wish to look to performance of the company there are many measures that can be used, market share, brand value and recognition or financial
measures. The advantage of financial measures is that they may be seen as more solid to investors in terms of giving information about the performance that results in value that
can be passed on to the shareholders. However, we also need to remember that at any stage accounts will always be historical information, out of date by the time they
are published, there are many variables that will result in different figures, and there are also many measures such as environmental or ethical measures, that are not included in the
accounts. If we want to assess Dell and its financial performance a brief overview of the company and its origins would be valuable
to place the findings in a more specific context and also to give a general understanding of the company, then a financial analysis can be understood with regard the way
the company operates and has developed. Dell started out in 1984, but at this time the company was called PCs Ltd (Pearlson
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