This 11 page paper considers the 'Bair Hugger' a device to help prevent post operative patients suffering from hypothermia. The paper looks at this from a business perceptive, considering the current market for the goods and then looks at a variety of impacts on the price. The bibliography cites 6 sources.
Name of Research Paper File: TS14_TEbairhug1.rtf
Unformatted Sample Text from the Research Paper:
the market into which is going to be launched we can argue that this is already a functioning market, where there appears to be a rapid movement towards maturity in
terms of the use pf products. There are a range pf products that can be used, some of costly options which cost
as much as $4,479 for a unit, other as low cost and are absorbed in the overheads, such as with the laundering of warm blankets, so that hospitals do not
see a direct cost. The market also has a range of potential suppliers of these options. At the current time it may appear that the Bair Hugger would have
an advantage, as the product would be highly differentiated from the other options such as warm blankets, submersion in water, or blankets that have water circuiting in them. For each
of the existing difficulties that they present the Bair Hugger is able to provide a solution. For example, the warmed blankets need
to be replaced and as they cool down rely on the body to regenerate heat, the water bath is difficult to use and needs to be carefully monitored, and the
water filled blankets may be effective if used above and below the patient by they are heavy and can result on pressure sores. All of these are problems that the
Bair Hugger can resolve, as such it is highly differentiated. However, the market is also one that is attractive due to the level of hypothermia suffered in patients,
research indicated that between 60% - 80% of all patient suffer from hypothermia., creating a pull factor when there is no single ideal solution.