A 15 page paper. The paper begins with an introduction to this bank with a short history. The writer addresses specific issues: Porter's 5 forces analysis of the banking industry in Australia, a SWOT of the bank, its competitive strategies and how they work, the unique business strategy, a discussion of the two major growth strategies, one ethical issue, and recommendations. Bibliography lists 12 sources.
Name of Research Paper File: ME12_PGqnslb.rtf
Buy This Research Paper »
Unformatted Sample Text from the Research Paper:
Queensland n.d.). The Society converted to a bank in 1887 (Bank of Queensland n.d.). It grew and when it merged with other financial institutions in 1942, it became a trading
bank (Bank of Queensland n.d.). The name, Bank of Queensland, was not adopted until 1970 (Bank of Queensland n.d.). It has been listed on the Australian stock market since 1971
(Bank of Queensland n.d.). Another change happened in 1982 when the Bank of Queensland Savings Bank Ltd. Became a wholly owned subsidiary of the Bank of Queensland (Bank of Queensland
n.d.). The Bank acquired Stowe Electronic Switching Pty Ltd in 1991, whose name was then changed to Queensland Electronic Switching Pty Ltd. (Bank of Queensland n.d.). The Bank of Queensland
began opening regional branches in 1985 with the first two in Cairns and Townsville (Bank of Queensland n.d.). The company plunged into opening new branches with 55 branches being opened
between 2001 and 2004 (Bank of Queensland n.d.). These new branches worked well as the launching pad for the Banks national expansion (Bank of Queensland n.d.). Bank of Queensland is
involved in the many different aspects of retail banking and commercial banking (Bank of Queensland 2010). One of their major alliances is with Genesys Wealth Advisers (Genesys), which offers wealth
management services (Bank of Queensland 2010). Another major alliance is with Citibank for credit cards (Bank of Queensland 2010). In 2007, Bank of Queensland sold their credit card portfolio to
Citibank for an after-tax profit in excess of $29 million (Taylor 2007). This company knows how to sell for a profit. The largest banks in the country are rated as
being more technically efficient than smaller and regional banks, such as Bank of Queensland (Paul and Kourouche 2008). The bank also has alliances with Travelex which converts currency and that
Back to Research Paper Results