Research Paper on:
Bateville Athletic Shoe Company (Case Study)

Unformatted Sample Text from the Research Paper:
the cost of production is presently high and management is also considering expanding to Latin America. In order to give this company its own identity, it needs a  unique logo and a specific marketing plan. First, it is important for such an unknown entity to get its name out. This athletic business began footwear manufacturing operations  ten years ago. It produces a comfortable, casual line of shoes for men, women, and children which was introduced in year five of the operation. In year eight,  the company decided to expand to Asia and opted to construct a one million pair plant. Distribution centers were placed in Singapore and the finance of the projects was  secured through outside investors. Now, while the operation is going well, the company needs a marketing plan, some serious goals and a focus. It needs to become well known, but  before this can occur, a student writing on this subject will want to create a mission statement and a vision for the company so that it can thrive in the  competitive marketplace. A mission statement for this company might be as follows: "Bateville Athletic Shoe Company is committed to providing safe, affordable, and attractive footwear in order to serve  the needs of the community." While the mission statement is succinct, it really says a lot of things. It provides information on the companys intent. It does not intend to  compete with Adidas or Nike to gain market share with the promotion of a product that many purchase for the logo only. Although a logo for this company should be  embraced and integrated into the culture, and not be deemed as a generic brand, the target group for this company is the American family. It does not target specific age