• Research Paper on:
    Ben and Jerry's Positioning within the Ice Cream Industry

    Number of Pages: 8

     

    Summary of the research paper:

    In eight pages this paper presents an overview of the ice cream industry and then focuses on Ben and Jerry's position through external environmental and Porter's Five Forces model analyses. Six sources are listed in the bibliography.

    Name of Research Paper File: TS14_TEbenjer.wps

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