• Research Paper on:
    Brewing Up Sales: Proposal to Supply Coffee to Peter Doughnuts

    Number of Pages: 7

     

    Summary of the research paper:

    A 7 page business proposal from Lighthouse Roasters to Peter’s Doughnuts to provide the 76-location chain with gourmet dark-roast coffee as a sole-source provider. Peter’s business has suffered from competition with Starbucks and Dunkin’ Donuts, and it seeks to add a gourmet coffee line in an effort to win back customers. Peter’s will sell its coffee at prices considerably lower than Dunkin’ Donuts, and far below Starbucks’ prices. The proposal suggests that Peter’s pays slightly more per pound than it had wanted to, while Lighthouse accept a price also slightly less than what it wanted, based on the belief that the increase in volume will translate to an increase in margin as well. Bibliography lists 4 sources.

    Name of Research Paper File: CC6_KSmgBizProp.rtf

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    Unformatted Sample Text from the Research Paper:
    This is a proposal from Lighthouse Roasters to Peters Doughnuts for Lighthouse Roasters to become Peters Doughnuts exclusive provider of gourmet roasted coffee beans. The  gourmet segment is the fastest-growing of the coffee market; alliance between the two companies can benefit each quite well. Introduction We believe that  the use of our product can enhance Peters Doughnuts business beyond any point it has reached thus far, in part because of the rapid growth of the specialty coffee market,  in part because of Lighthouse Roasters impeccable and uncompromising quality and uniformity of product. Customers want to receive what they expect in response to an order, and uniformity of  product is of paramount importance in this regard. Peters Doughnuts decision to seek a sole-source provider of high-quality coffee is a positive step that serves at least two purposes:  (1) provide Peters Doughnuts customers with an impressive cup of coffee with consistent quality; and (2) significantly increase sales at Peters Doughnuts. Purpose  As mentioned above, the purpose here is to propose conditions under which Peters Doughnuts and Lighthouse Roasters can become partners in bringing a new dimension to business at Peters Doughnuts.  All of business has become hypercompetitive in todays business environment, a fact that has been brought to bear by decline in business since a new Starbucks entered the local  market. Taylor and Archer (1994) claim that strategic planning and implementation need to be ongoing. They relay the story of the Berlin  Myers Lumber Company, sandwiched in a small South Carolina town between Lowes and Home Depot. Noticing that their larger competitors ads always contained asterisked disclaimers, Berlin Myers established a 

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