This 7 page paper looks at the different models which are available to business to analyse the micro and macro environments in which they operate and their accuracy. The paper consider Porters' models including five forces and four facets as well as the more well known SWOT and PEST tools as well as briefly considering the resource-base view model and the I/O approach. The bibliography cites 10 sources.
Name of Research Paper File: TS14_TEbusmod.wps
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