• Research Paper on:
    Business in China - A Research Proposal

    Number of Pages: 8

     

    Summary of the research paper:

    This 8 page paper is a research proposal to assess the extent to which traditional western business strategies may be applied in China. The paper presents a research question and justification, background, literature review and a methodology. The bibliography cites 9 sources.

    Name of Research Paper File: TS14_TEbuschina.rtf

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    Unformatted Sample Text from the Research Paper:
    an increasing role in global trade, this appear to have accelerated since 2001 when the country joined the World Trade Organization. The Chinese economy has been growing as a result  of this increased trade, with the better trading conditions which favour the country, such as the expire of the multi-fibre agreement and the gradual emergence of consumerism. This also provides  a convergence of factors providing opportunities within China as a potential destination for business. However, the Chinese market is complex, the infrastructure is not the same as found in many  western countries and trading relationships may be more difficult, in addition to this there are many cultural barriers that will need to be overcome. 1.1 Research Question When entering any  market businesses have a number of strategic choices, therefore, an understanding of strategic approaches that may be beneficial in China would be of value, to determine whether or not the  traditional strategies and frameworks found in the west are applicable in China and to determine if there are any strategies or approaches that are more likely to result in success.  1.2 Justification of the Study With China as a large potential market, expected to become the worlds largest single market by 2050, there is a large pull factor for  western companies to ether this market (Mintzberg et al., 2008). However, where there are barriers and potential costs there is a steep learning curve which could have significant costs. It  is worth noting that despite the current success in the market KFC, the fast food chain initially had great difficulties as a result of culture clashes and misunderstandings of the  market (Morrison and Beamish, 2000). The cost was high, and it is a pattern of challenges that have been seen within many other firms entering the market, anther example 

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