Research Paper on:
Campbell’s Soup Company; A Case Study

Unformatted Sample Text from the Research Paper:
be trying to follow a best price strategy that is unsustainable in this market. * The increased attention to the new brands has reduced the effort exerted on existing brands.  * This is illustrated by the increased level of competition (see appendix 1). * Also illustrated with brand such as V* suffering (Press Release 2001, Annual  Report, 2001) (appendices 6 and 7). * Need to establish and retrench the core brands before market position is lost, this could easily happen (see appendix 1). Recommendations *  Re-emphasis the importance and place of the core brands. As appendix 2 and 5 shows the core brands are still the strongest. * Invest in their marketing and renewal  (see appendix 7). * Reconsider the further strategy of acquisition to reduce the opportunity cost to the existing lines. * Increase the ways in which this may be reinforced,  such as though the WWRE (see appendix 8) The process here would need to be one of setting the major targets for the company, seeking to determine  where the core products now lie and what support they need in order to prevent them declining any further. This will then lead to an action plan, which would need  to be determined, delegated, such as to research and development. However, constant monitoring may need to take place, The formation of a task team, answering directly to the board may  be an idea here. Only once the core products have been retrenched should an aggressive strategy pf acquisition recommence, with monitoring of the current brands to  ensure the same neglect does not reoccur Strategic Issue Two Campbells Soup is a well established brand. It is also the market