• Research Paper on:
    Canada - Marketing Cases

    Number of Pages: 10

     

    Summary of the research paper:

    A 10 page paper. This paper has three sections. The first section discusses demographic factors in Toronto, Canada as well as some data regarding the nation. The second section discusses a case about purchasing and the process one company used. The last case is about the Klondike company's owner considering opening a new business. This includes a SWOT, market segmentation and recommendations. Cases provided by student. Bibliography lists 7 sources.

    Name of Research Paper File: MM12_PGcnmk9.rtf

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    Unformatted Sample Text from the Research Paper:
    Torontos total population in 2006 was 2,503,285, with 1,205,370 males and 1,297,910 females (Statistics Canada, 2009). This reflected a growth of 0.9 percent over 2001 figures (Statistics Canada, 2009). Toronto  is growing fast as compared to the Province of Ontario, which had a 6.6 percent growth rate over those same years (Statistics Canada, 2009). The total number of Aboriginals in  Toronto is 13,605 (Statistics Canada, 2009). Canadas total population in 2007 was 32,976,026, Ontario, the province in which Toronto is located is the largest province in the country (Statistics Canada,  2008). The median average age in Toronto was 38.4 years with the largest proportion between the ages of 35 and 39, the second largest between 35 and 39 and the  third highest between 25 and 29 (Statistics Canada, 2009). More than 80 percent (83.6 percent) are 15 years old and older (Statistics Canada, 2009). The most populous age group in  Canada is 25044 with 45-64 a close second (Statistics Canada, 2008). Torontos average age is younger. In terms of marital status, there would not be a statistically significant difference between  persons who are currently legally married and those who have never been legally married. The data are: 980,510 legally married, 768,590 never married (Statistics Canada, 2009). Housing is varied with  27.3 percent living in single-detached homes, 7.2 percent living n semi-detached houses, 5.6 percent in row houses, 4.4 percent in duplexes, 16.6 percent in apartment buildings no taller than four  stores, 38.7 percent living in high--rise apartment buildings and 0.2 percent in other types of dwellings (Statistics Canada, 2009). The average household size was 2.5, the average in married couple  families was 3.2 (Statistics Canada, 2009). The median average income in Toronto in 2005 was $56,671 (Statistics Canada, 2009). Of course, this number was lower for single-parent homes and 

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